PAID SOCIAL & SEARCH ADS
Turn Ad Spend Into Real Leads and Sales
Why Paid Advertising Matters
Organic growth takes time, but paid ads give you immediate, targeted visibility in front of people who are ready to buy. The problem is most campaigns fail not because of the platform, but because of weak targeting, generic creative, and no clear conversion strategy — I fix all three.
My approach starts with understanding your audience and business goals before touching a single ad account. I build campaigns across Meta, Google, TikTok, and Pinterest based on where your customers actually are, with creative and copy designed to convert — not just get clicks.
- Meta Ads (Facebook & Instagram) strategy and management
- Google Search & Shopping Ads
- TikTok Ads for brand awareness and conversions
- Pinterest Ads for product discovery and traffic
- Continuous A/B testing and budget optimisation
Get free Consultations
You get full visibility into your ad performance — spend, leads, and ROAS — through simple, transparent reports.
I monitor spend, CTR, and conversion rate daily across every platform, so you always know exactly how your budget is performing.
I track cost per lead and return on ad spend closely, giving you real numbers on what's actually driving revenue — not just clicks.
I run structured A/B tests on ad creative, copy, and targeting to identify what resonates with your audience.
I compare performance across Meta, Google, TikTok, and Pinterest to shift budget toward what's converting best.
Let’s build a paid ad strategy that turns your budget into measurable growth — across the platforms your customers actually use.
How I Work
A clear, transparent process — from strategy to results — so you always know what’s happening with your campaigns.
Ad Account Audit & Strategy
I audit your existing ad accounts (or build from scratch) and define a strategy based on your audience, budget, and business goals.
Creative & Campaign Setup
I develop ad creative, copy, and campaign structure across Meta, Google, TikTok, or Pinterest, built around what converts in your industry.
Launch & Continuous Optimisation
I launch campaigns, monitor performance daily, and optimise targeting, budget, and creative weekly to lower your cost per lead over time.
FAQ
Frequently Asked Questions
Pricing depends on your ad budget, platform, and campaign complexity. I offer custom quotes based on your goals after a free consultation — there's no fixed package that fits every business.
It depends on your industry and goals, but I typically recommend starting with a test budget to validate what's working before scaling spend. I'll help you figure out the right starting point during our consultation.
It depends on where your audience spends time and what they're searching for. I help you choose the right mix based on your industry — for example, Pinterest often works well for ecommerce, while Google Search suits high-intent service businesses.
Unlike SEO, paid ads can start driving traffic and leads within days of launching. That said, meaningful optimisation and lower cost-per-lead typically take 2–4 weeks of testing and refinement.
I handle both — from ad copy and creative direction to campaign setup, launch, and ongoing management, so you don't need a separate designer or copywriter.