LEAD GENERATION & AUTOMATION
Turn Visitors Into Paying Customers, Automatically.
Why Lead Generation & Automation Matters
Traffic without conversion is wasted marketing spend. Most businesses drive visitors to their website through SEO and ads, but lose them at the last step because there’s no clear funnel, no follow-up system, and no automation to nurture leads who aren’t ready to buy immediately.
My approach combines funnel strategy, landing page optimisation, and CRM automation tailored to your sales process — whether that’s education enquiries, mortgage applications, or ecommerce checkouts. Every system I build is designed around your actual customer journey, not a generic template.
Lead generation doesn’t stop at capturing an email. I set up automated email and follow-up sequences that nurture leads over time, so prospects who aren’t ready today still convert weeks or months later — without you manually chasing every enquiry.
- Landing page design and conversion optimisation
- CRM setup and lead tracking systems
- Automated email nurture sequences
- Lead scoring and follow-up workflows
- Monthly performance reporting and funnel adjustments
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You get full visibility into your funnel performance — leads, conversions, and follow-up activity — through simple, transparent reports.
I monitor how many leads you're generating and where they're coming from, so you know exactly which channels are driving results.
I track conversion rates at every stage of your funnel — from landing page visit to lead to customer — to identify where prospects drop off.
I review email open rates, click-throughs, and response rates across your automated sequences, refining them based on what actually gets replies.
I monitor lead status and follow-up timing in your CRM, making sure no lead sits untouched or falls through the cracks.
Let’s build a lead generation and automation system that captures, nurtures, and converts your traffic — without extra manual work on your end.
How I Work
A clear, transparent process — from strategy to results — so you always know what’s happening with your funnel and automation.
Funnel Audit & Strategy
I review your current lead capture process (or build from scratch) and map out a funnel and automation strategy based on your sales cycle and customer journey.
Funnel & CRM Setup
I build your landing pages, set up CRM tracking, and create automated email sequences designed to nurture leads until they’re ready to convert.
Optimisation & Follow-Up
I monitor lead flow and automation performance, refining the funnel monthly so more leads turn into paying customers over time — with less manual follow-up needed from you.
FAQ
Frequently Asked Questions
Pricing depends on the complexity of the funnel and the level of CRM and automation involved. I offer custom quotes based on your goals after a free consultation.
Lead generation focuses on capturing leads through funnels and landing pages, while automation nurtures those leads over time with automated emails and follow-ups. I build both together so no lead is captured and then forgotten.
I work with several CRM and email automation platforms depending on your business needs and existing tools — I'll recommend the right fit during our consultation rather than forcing a one-size-fits-all system.
Yes. I build automated re-engagement sequences specifically for existing leads who went cold, often recovering conversions from contacts you'd otherwise write off.
Consistent content helps, but it's not the only factor — technical SEO, on-page optimisation, and backlinks matter just as much. I build a content plan that fits your resources, whether that's weekly blog posts or a few well-optimised core pages.